You Can Negotiate Anything — by Herb Cohen

Every relationship is, in some way, a conversation about what each person needs. Herb Cohen, the negotiator credited with coining 'win-win' back in 1963, spent five decades negotiating everything from insurance claims to hostage releases, and in this classic he shows how anyone can do it with more calm and less conflict.

His approach rests on three variables, power, time and information, laid out in clear, practical steps. It's a grounded read for anyone who wants to ask for what they need without losing themselves or the relationship.

Highlights

• Herb Cohen's bestselling guide to negotiation
• Built on three variables: power, time and information
• Practical, accessible steps for everyday and high-stakes situations
• Focused on win-win outcomes

Intention: Clarity · Confidence · Balance

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